Midway Broadcasting Corporation (MBC), is a solutions-oriented boutique media platform with a portfolio of media content for radio, activation pipeline using digital, OTT and social media to produce content and customized experience for our African-American and Latino listeners. Our mission is to provide niche programming and content that empowers and educates Chicago’s thriving Black and Latino populations.
The company was founded more than 40 years ago by two legendary radio personalities, Wesley South and Pervis Spann. Midway Broadcasting Corporation properties include WVON 1690, Chicago’s legacy urban station. Its talk format is recognized as a leading source of information and community empowerment.
In 2007, following a joint venture with iHeart Media, Midway expanded its properties to include WRLL 1450, La Voz de la Comunidad Latina, Chicago’s home for Latino Independent Broadcasters. WRLL represents the authentic voice and culture of Chicago’s growing Latino community.
WRLL is committed to preserving the authentic voice and culture of this progressive emerging market. WRLL has a roster of talented, well-established and credible broadcasters who wield massive influence and are quickly establishing the station as a leading institution for information and community empowerment.
Similar to WVON, WRLL provides a platform on which Latinos can discuss their aspirations, challenges and lives. The growing and dynamic WRLL audience consists mostly of mature and well-established individuals who are influencers in their communities.
Midway Broadcasting Corporation leads with service and excellence. Our history has proven who we are, our audiences are proof of who we are, and our team members are a reflection of who and what we are.